Built to Get Found From Day One
Nicole was getting a brand new website built and she had one clear goal: make sure brides in her area could actually find her when they went on Google. She didn’t want her bookings relying on referrals and social media. She wanted a site that showed up where brides were already searching, and knew that a beautiful site wasn’t enough on its own. So before it went live, she came to me for the SEO Starter Kit.
How We Got Nicole Found on Google
Nicole’s new website was nearly ready; design done, photos picked, everything looked exactly right. But what was left was arguably the most important element of a website – its ability to be discovered. Here’s how we made that happen inside the SEO Starter Kit:
A Full Strategy Rundown
Brides aren’t booking their makeup artist on a whim – they’re researching, comparing, and looking for someone whose work speaks for itself. So before we touched a single page, I walked Nicole through the full strategy: what we’d be doing, why each piece mattered, and what to expect. She felt confident about every step before we got started.
Getting Her New Site Google-Ready Before Launch
I went through every core page before launch and made sure there was nothing hindering her site from showing up in search: no missing tags, no blank fields, nothing quietly getting in the way.
Right Place, Right Bride, Right Moment
When a bride starts looking for a makeup artist, she knows what she wants. She’s searching with intention and she’s ready to reach out. I found the exact phrases those brides were typing into Google and built Nicole’s entire keyword strategy around them.
Seeing Where She Could Show Up Best
I looked at how other bridal makeup artists in her market were showing up in search and where the gaps were. That gave us a clear picture of exactly where Nicole had room to get in front of brides before anyone else did.
Making Every Page Speak to the Right Bride
Every page on her new site needed to do two things: show up in search and make a bride feel like she’d found her person. I wrote and optimized her titles, meta descriptions, URL slugs, alt text, and heading structure so Google knew exactly what Nicole does and the brides landing on her pages felt like they were already in the right hands.
Showing Up Beyond Just Google Search
More and more brides are starting their vendor search through AI tools like ChatGPT. I reviewed how Nicole’s site was appearing in AI-driven search and gave her specific recommendations so she’s positioned well as that shift keeps growing.
Seeing Every Bride Who Found Her and How
Nicole could finally see her website working in real time. Every inquiry, every search that led a bride to her page – all of it tracked and visible so she knew exactly what was bringing in bookings.
Checking In on the Wins at 30 and 90 Days
At 30 and 90 days, I came back with the numbers. How many brides had found her, which searches were working hardest, and what we could still do to keep building on it.
5 Months In and Google Was Her Biggest Source of Leads
Nicole launched a brand new website and within five months it had become her biggest source of leads. Here’s what that looked like:
- Organic search went from her third traffic source to her number one, jumping from 94 visitors to 1,628
- Total leads went from 28 to 361
- SEO-driven leads specifically went from 7 to 163
- Brides in her area were finding her on Google and reaching out, consistently
She launched a brand new website and within five months, Google was sending her more traffic than any other source. No chasing likes and feeling like a slave to social media, no manually sending her link around. Just a website set up to get found from the start, doing exactly what it was meant to do.
A bride only gets one wedding day. She’s not going to settle for just anyone to do her makeup, so if you want your site to show up for the brides searching in your area and speak to them the moment they land, the SEO Starter Kit is exactly where we start.
