New Showit Template, Built to Get Found
When Brenna decided to move to a new Showit template, she wanted to make sure it was set up properly and that it was ready to actually bring in clients from Google. New clients weren’t finding her through search, and she knew a prettier template alone wasn’t going to change that.So she paired the redesign with SEO from the start. New site, set up the right way, ready to get found from day one.
The Process: Template Customization & SEO
Most people launch a new template and hope for the best. Brenna wanted a strategy behind hers. Here’s what that looked like inside the SEO Starter Kit.
Strategy Walkthrough Before We Got Started
Before we touched a single page, I walked Brenna through the full strategy. What we’d be working on, what each piece was going to do for her business, and what to expect once it was all in place. No surprises; just a clear picture of where we were headed before we got started.
Setting Up Her Website Template To Be Found
A new template is a fresh start, but it still needs to be set up in a way Google can actually work with. I went through her core pages looking for anything that would get in the way of Google reading, indexing, and ranking her site and got it all sorted before anything else.
Showing Up for the Right Searches in Her Area
Interior design is a search people make only when they’re ready. They know what they want, they know where they live, and they’re looking for someone who serves their area. I researched the exact searches people in and around her area were making when they were ready to hire and built her entire keyword strategy around those.
Competitor Research: Seeing Where She Could Show Up
Before deciding where to focus, I looked at how other interior designers in her area were showing up in search. Where they were strong, where they weren’t, and where Brenna had a real opening to get found by the right people.
Making Every Page Say the Right Thing to Google
With a clear strategy in place, I wrote and optimized everything Google uses to understand what a page is about (things like titles, meta descriptions, URL slugs, alt text, H1s, and heading structure). Every page was set up to say exactly who Brenna is, where she works, and what she does.
Showing Up Beyond Just Google
More and more people are starting their search through AI tools like ChatGPT. I reviewed how Brenna’s site was appearing in that space and gave her concrete recommendations to make sure she’s showing up there too, not just in traditional Google results.
Connecting the Dots Behind the Scenes
Brenna could see exactly where her leads were coming from. I got everything connected behind the scenes so when Google started sending people her way, she’d know which searches were making it happen.
Checking Back In
At 30 and 90 days, I came back with a full progress report: what had moved, what was working, and where there was still room to grow. Because the work doesn’t stop at launch.
Six Months In and Google Became Her Biggest Lead Source
Six months after completing the SEO Starter Kit, Brenna’s website had become one of her primary sources of new business. Here’s what that looked like:
- 500+ visits from Google search
- Ranking for local searches
- 64% of all leads coming directly from Google within 6 months
- A complete shift in where her business was coming from. Google went from contributing nothing to becoming her biggest source of new leads.
Interior design is a relationship business, and the best client relationships start with someone finding you at exactly the right moment – when they’re ready, they’re searching, and they land on a website that feels like the right fit. That’s what Brenna’s website is doing now.
