She Was Ready for Her Website to Do More
Lauren knew what she was good at; helping exhausted families get the sleep they needed was her thing, and she was ready to do it full time. Her website just wasn’t keeping up with her goal. The families searching for a sleep consultant weren’t finding her.
She came to me ready to change that. Instead of hoping the right people would stumble across her site, she wanted to show up where families were already searching.
What I Put in Place for Lauren’s Practice
Most parents searching for a sleep consultant are ready to book the moment they find the right person. Here’s what we put in place for Lauren through the SEO Starter Kit to make sure that Lauren was the person they found:
Her Strategy, Laid Out Before We Started
Before we touched a single page, I walked her through everything. Lauren had purchased her website template directly from me, so we started by mapping out exactly how we’d customize it to fit her business and goals. Then I walked her through the full SEO strategy I’d put together based on her services, her target families, and where she wanted her business to go. She knew the complete plan before we got started.
Making Sure Google Could Actually Read Her Site
I went through her core pages and caught everything that was stopping Google from reading her site properly. Blank fields, missing tags, structural issues: all sorted before anything else so her site was ready to be found from day one.
Getting Her Found by Families Ready to Book
A parent searching for a sleep consultant isn’t browsing. They’re tired, they need help, and they’re ready to reach out. I found the phrases those families were typing into Google and built Lauren’s entire keyword strategy around them.
Seeing Where She Could Show Up
I looked at how other sleep consultants were showing up in search and where the gaps were so we could position Lauren exactly where the right families were already looking.
Telling Google Exactly Who She Helps
I wrote and optimized her SEO titles, meta descriptions, URL slugs, alt text, H1s, and heading structure across all five pages. Every page set up to tell Google exactly what kind of sleep support Lauren offers, which families she works with, and why a parent who’s been up since 3am should trust her with their child’s sleep.
Knowing Exactly Where Her Leads Were Coming From
Her website was fully connected behind the scenes and conversion tracking was set up so Lauren could see exactly when families were reaching out and which searches were sending them her way.
Checking In and Cheering on the Wins
At 30 and 90 days, I came back with full progress reports to show Lauren exactly how many families were finding her, which searches were bringing them there, and where there was still room to grow her practice.
90 Days Later, Her Business Looked Very Different
Lauren came into this with one goal: to build her sleep consulting business into something that fully supported her. Ninety days later, her website was doing exactly that.
- Organic traffic up by 110%
- Discovery calls up by 133%
- 10 direct leads from organic search
- Families finding her on Google and feeling confident enough to book
Exhausted parents were out there searching for help at all hours, and Lauren’s website was showing up for them. Families were finding her on Google, discovery calls were coming in consistently, and her website was out there working for her around the clock. Without her having to post every day, pitch herself, or chase a single lead.
Every night, a sleep deprived parent is on Google, desperate for someone to help them get some sleep.
The SEO Starter Kit will make sure your website is the one they find.
