Launching A New Website That Could Be Found on Google
There’s a moment a lot of service providers hit after launching a new website: they wait for the leads to come in but nothing happens. The site looks great. The copy feels right. But Google doesn’t know it exists yet, and the people searching for exactly what they offer aren’t finding them.
Sarah wanted to skip that part entirely. She was already in the process of having her website designed when she came to me. She didn’t want to wait until after the launch to think about SEO. She was thinking about it during the build, because she understood something a lot of people miss: a beautiful website and a website that gets found are two very different things.
Her therapy practice deserved both. And she was ready to invest in making sure it had both.
The Strategy Behind the New Website
Most people launch and hope. Sarah wanted a plan. Here’s what that looked like inside the SEO Starter Kit:
Strategy Walkthrough Before We Got Started
Before we got into the work, I walked Sarah through the full strategy: what we’d be doing, why each piece mattered for her practice specifically, and what she could expect once everything was in place. She knew exactly what was coming before we ever touched a single page on her site.
Clearing the Path for Google to Find Her
I went through her core pages and checked for everything that might be preventing Google from reading her site properly. Missing tags, blank fields, structural issues: all of it caught and resolved so her site was ready to be indexed from day one.
Getting Found for the Searches That Lead to Booked Sessions
People searching for a therapist often know what kind of support they’re looking for, and they’re searching with intention. I identified the exact phrases people were typing into Google when they were ready to reach out to a therapist, and built her entire keyword strategy around those searches.
Finding the Gaps Other Therapists Were Missing
I looked at how other therapists in her area were showing up in search: where they were ranking, what they were targeting, and where there was room for Sarah to get found. That research shaped exactly how we positioned her pages.
Telling Google Exactly Who She Helps
With the right keywords in place, I wrote and optimized her SEO titles, meta descriptions, URL slugs, alt text, H1s, and heading structure. Every page was set up to clearly tell Google what kind of therapy Sarah offers, who she works with, and where her practice is located so the right people could find her at the right moment.
Showing Up in AI Search Too
Search doesn’t start and end with Google anymore. I reviewed how Sarah’s site was appearing in AI-driven search and gave her specific recommendations so she’s positioned well as more people start looking for therapists through tools like ChatGPT.
Getting Her Google Business Profile Working for Her
For a therapy practice, local search matters. I made sure Sarah’s Google Business Profile was fully set up and working alongside her website so she could show up in local searches and turn those into direct leads.
Tracking Every Lead
Her website was fully connected behind the scenes and conversion tracking was set up so Sarah could see exactly when someone reached out through her site and which searches were bringing them there.
Checking In and Cheering on the Wins
At 30 and 90 days, I came back with a full progress report: what had moved, what was working, and where there was still room to grow. Because the work doesn’t stop at launch.
30 Days In and Google Was Already Sending Her Clients
Sarah didn’t have to wait months to see results. Within the first 30 days of her new website going live, here’s what was already happening:
- Organic search became her number one traffic source within 30 days
- 278% increase in organic search traffic
- Her Google Business Profile started generating more website clicks than ever before, turning local searches into direct leads
- A steady increase in leads coming through her website from people finding her on Google
And beyond the numbers: Sarah came into this process with a clear goal. She wanted her website to support her practice and connect her with people who were actively looking for help. That’s exactly what it’s doing now. People searching for a therapist are finding her. Her schedule is filling more consistently. And her website is doing that work quietly in the background, without her having to chase a single lead.
Somewhere out there, someone is typing “therapist near me” into Google right now. Is your website showing up for them?
If not, the SEO Starter Kit is exactly where we start.
