A Gorgeous Portfolio Deserves to Be Found
Leah’s photography speaks for itself. The kind of work that makes couples stop scrolling and start reaching out. But a stunning website with no SEO behind it is essentially invisible to Google, and invisible to the couples out there searching for their photographer right now.
She wasn’t willing to launch and hope for the best. She wanted her new website set up to get found from the moment it went live, so the right couples could find her before they ever considered anyone else.
What We Put in Place for Leah
Most photographers launch a new website and figure out SEO later. Leah wanted it done before her website went live. Here’s what that looked like inside the SEO Starter Kit:
First, the Full Picture
Before anything was touched, I walked Leah through the full strategy: which searches her future couples were making, how her new site would show up for them, and exactly what was getting done across each page to make that happen. Leah went into launch day knowing her website was already set up to work for her.
Making Sure Google Could Actually Read Her Site
Wedding photography is one of the most searched services on Google. But even the most beautiful portfolio pages won’t show up if there are technical issues stopping Google from reading them correctly. Every core page on Leah’s new site was checked and fixed before launch so nothing could get in the way of Google finding her work and putting it in front of couples who were ready to book.
The Searches Couples Are Actually Making
Couples searching for a wedding photographer aren’t just typing “wedding photographer.” They’re searching with location, style, and intention. The keyword research here went deep into exactly what couples in Leah’s target market were typing when they were ready to reach out, and her entire keyword strategy was built around those searches.
Seeing Where She Could Show Up First
A competitor analysis looked at how other photographers in her market were showing up in search, what keywords they were owning, and where the openings were. Knowing exactly where the competition stood meant Leah’s site could be built to fill those gaps from day one rather than trying to catch up later.
Pages That Speak to Both Couples and Google
Every page on Leah’s new site needed to do two things: show up in search and make a couple feel like they’d found their photographer the moment they landed. SEO titles, meta descriptions, URL slugs, alt text, and heading structure across the site were all written and optimized so Google understood exactly what Leah offers, and the couples reading her pages felt like they were already in the right hands.
When Couples Ask ChatGPT, Her Name Comes Up
More and more couples are turning to AI tools like Perplexity and ChatGPT to find their wedding vendors. Leah’s site was reviewed specifically for how it was appearing in those results, with quick-win recommendations. That’s another place couples can find her now, without her having to do a thing.
Every Lead & Search, Accounted For.
All the tracking was set up so Leah had a clear view of her website working in real time. Every search, every visit, every booking traced back to its source.
The Progress Reports That Proved It Was Working
Leah wasn’t left to figure out what was happening after the site launch all by herself. At 30 days, I came back with a first look at how her site was showing up and which searches were already sending couples her way. At 90 days, the full picture was there: real numbers, real bookings, and a clear view of exactly what her new website was doing for her business.
90 Days In, the Right Couples Were Finding Her
Leah launched a new website with the SEO Starter Kit already in place. Here’s what 90 days looked like:
- Organic traffic up 167% with over 1,100 visitors coming from search
- Total clicks jumped from 267 to 738
- Total impressions climbed from 22.9K to 68.3K
- High-quality bookings coming in consistently, with couples whose budgets matched her prices
The couples finding Leah through Google weren’t just any couples. They were the right ones. Ready to book, ready to invest, and sold on her work before they even reached out.
In Leah’s own words:
“Thank you so much for this update! This is super encouraging, and I’m seeing a ton of new, high-quality inquiries and some really great bookings. I’m able to charge my higher price and that’s been in the budget for most of my inquiries. I love that I’m showing up on Google searches as well! Thank you for your expertise and help!”
A beautiful portfolio will only take you so far if Google doesn’t know your website exists.
If you want your new site showing up for the couples in your area who are ready to book, the SEO Starter Kit is exactly where we start.
