Case Study For a Sleep Consultant

GET FOUND ON GOOGLE BY THE FAMILIES SEARCHING FOR YOUR HELP

Industry:

Sleep Consultant

Service:

SEO Starter Kit & Ongoing seo

Results after working together

110%

INCREASE IN ORGANIC TRAFFIC

133%

INCREASE IN DISCOVERY CALLS

10

DIRECT LEADS FROM GOOGLE

Project Overview

Lauren is a sleep consultant who was ready to grow her business into something that fully supported her. She had the training, the experience, and a real passion for helping exhausted families get the rest they needed. What she didn't have was a website that was connecting her with those families.

Her site was live, but Google wasn't sending anyone her way. The parents searching for a sleep consultant at 3am weren't finding her, and she didn't want to keep waiting for the right people to stumble across her site.

Within 90 days of finishing the SEO Starter Kit, her organic traffic was up 110%, discovery calls jumped 133%, and 10 families reached out directly from Google.

The Problem

Lauren had built a sleep consulting practice she knew could change families' lives, but her website wasn't doing the work of connecting her to them. It was live, it looked professional, and it explained what she did. But the families searching for help in the middle of the night weren't finding her. She'd been relying on referrals and word of mouth, and while that brought in some clients, it wasn't enough to grow this into the full-time business she wanted.

SEO Services Provided

Template Customization & SEO Strategy
Lauren had purchased her website template directly from me, so before any of the SEO work, I mapped out exactly how to customize it to fit her business. Then I researched the exact phrases exhausted parents were typing into Google when they were ready to reach out for help.

On-Page Optimization & Technical Fixes
I wrote and optimized her SEO titles, meta descriptions, URL slugs, alt text, H1s, and heading structure across all five pages. Every page was set up to clearly tell Google what kind of sleep support Lauren offers and which families she helps.

Competitor Research & Conversion Tracking
I looked at how other sleep consultants were showing up in search and where the gaps were so I could position Lauren where the right families were already looking. Then I set up conversion tracking behind the scenes so she could see when families were reaching out and which searches were sending them. At 30 and 90 days, I came back with a full progress report on what was working.