Case Study For therapist
LET'S HELP YOUR PRACTICE GET FOUND ON GOOGLE BY THE RIGHT CLIENTS
Industry:
Therapist
Service:
SEO Starter Kit
Results after working together
278%
INCREASE IN ORGANIC TRAFFIC
#1
Traffic source (Organic search)
170
more clicks 1 month after optimizations
Project Overview
Sarah is a therapist who was in the middle of having a brand new website designed for her practice. She came to me before the site even went live because she didn't want to launch something beautiful that Google had no idea what to do with.
Within 30 days of her new site going live, organic search became her number one traffic source with a 278% increase, and her Google Business Profile started turning local searches into direct leads.
The Problem
There's a moment a lot of service providers hit after launching a new website: they wait for the leads to come in but nothing happens. The site looks great. The copy feels right. But Google doesn't know it exists yet, and the people searching for exactly what they offer aren't finding them.
Sarah wanted to skip that part entirely. She was already in the process of having her website designed when she came to me. She didn’t want to wait until after the launch to think about SEO.
SEO Services Provided
SEO Strategy & Keyword Research
Before Sarah's new site went live, I walked her through the full strategy so she knew what we'd be doing and why each piece mattered for her practice. Then I researched the exact phrases people were typing into Google when they were ready to reach out to a therapist.
On-Page Optimization
I wrote and optimized her SEO titles, meta descriptions , URL slugs, alt text, H1s, and heading structure across her core pages. Every page was set up to clearly tell Google what kind of therapy Sarah offers, who she works with, and where her practice is, so the right people could find her at the right moment.
Local SEO & Conversion Tracking
For a therapy practice, local search matters, so I made sure Sarah's Google Business Profile was fully set up and working alongside her website to turn local searches into direct leads. Then I got conversion tracking set up so she could see which searches were bringing people in and which ones were turning into clients. At 30 and 90 days, I came back with a full progress report on what was working.
The Results
Within 30 days of her new site going live, organic search had become Sarah's number one traffic source.
- 278% increase in organic search traffic
- Google Business Profile generating more website clicks, turning local searches into direct leads
- A steady increase in leads coming through her website from people finding her on Google
If you want to show up where your clients are already searching, the SEO Starter Kit is exactly where we start.
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