Building a website is no easy task! Creating a website for entrepreneurs involves several key components to ensure it effectively represents your business and engages your target audience. I always recommend entrepreneurs hire a web designer and SEO specialist (or someone who does both!) to help them build their website. A poorly designed website does nothing to attract your target audience. It’s worth it to invest in these services. 

I wanted to share some of the key parts to a website every entrepreneur needs. Plus, I’ll share some extra pages you can think about adding as your business grows.

Home Page

Your home page is the most important part of your website. It creates an immediate impression of your brand and sets the tone for the user experience. The home page is one of the longest pages of your website; it’s a brief overview of everything you offer and links to other relevant pages. 

However, it can easily get confusing. Clear messaging is important, or else people could bounce off your website. Visitors should quickly understand what your business offers and why they should choose your products or services.

A well-designed and professional home page builds trust with visitors. It reflects the credibility and reliability of your business. Your home page should be personable and convince people why they should work with you. 

About Page

Your about page showcases you! As the face of your brand, you want people to connect with you. Here are some things you can include on an about page:

• When you started your business
• What led you to start a business
• Professional background
• Company mission and vision
• Company values
• Achievements, awards, or certifications

You don’t need to include all these; make this page unique to you and your business!

Services

Your services page outlines the services you offer your customers. You need to make this page super clear. It can be easy to get in the weeds about what you offer because you’re proud of your packages. That’s great, but save the explanation for a later time. Your services page needs to be clear and concise, explaining how your services solve a problem your audience is having. 

Here are a few basics to have on your services page:

• List of packages
• Bullet points of what’s included in each package
• Base price

This will give you a starting point when building your packages and services page.

Blog

Every website needs to have a blog! A blog greatly impacts your SEO. It shows search engines that your website is providing value and answers people’s questions. I recommend posting at least once a month, but ideally, you should post once a week. If you don’t have the time or expertise to manage a blog, outsource it! 

Contact Page

Your contact page is where people inquire about your services. It should be set up as a workflow that looks like this:

• A potential customer submits your contact form
• They are added to your email marketing system
• You receive an automated email with the information from the contact form

This workflow will help you keep track of leads and follow up with them effectively. You can also put your personal contact information on the page if that works for you!

I also recommend that you have an FAQ section on your contact page. There are a few reasons for this:

1. SEO: Search engines recommend having at least 300 words on each page. Contact pages are notorious for not having a lot of words. An FAQ section can help fill the gap.
2. Answers Common Questions: Someone might come to the contact page and get their question answered before contacting you directly! This saves you from answering the same question over and over.

Navigation Menus

There are two navigation menus to have: header and footer.

Your header navigation menu should have the main pages you want your audience to click on. It’s one of the first things people see when they land on your website. It should be pretty simple; you don’t want to distract your audience with too many links. The ones to include can be:

• Services
• About
• Blog
• Contact

Your footer navigation menu can be a little more extensive than the header menu. If people make it to the bottom of the page, they’re interested in your business. Here are some examples of pages to include in your footer menu:

• Everything in the header menu
• Resources
• Social media links
• Low ticket offers

BONUS: 3 Optional Parts of a Website

As you continue to expand your business, you may find a need for additional pages on your website. These are some optional parts of a website you can choose to add if needed, but don’t feel pressured to!

Portfolio

A portfolio is a great thing to have on your website. It showcases your expertise and real client examples. You can turn client projects into case studies to fully explain the scope of the project, the client’s needs, and the result. Prospective clients will appreciate seeing how diverse you can be in your work! This isn’t a required page right off the bat. You’ll want to have a few client projects under your belt before adding this page.

Resources

A resources page can host a variety of resources your target audience would find helpful. This can include freebies, low-ticket offers, templates, platforms you recommend, etc. You may also want to include links to your affiliate offers on this page for your audience to take advantage of. You don’t need to build this page right away; it will develop over time as you work on your business.

Testimonials

You can choose to have a testimonials page or display relevant reviews throughout your website. You don’t need this right away, but I recommend adding them as soon as you can! I usually ask for a testimonial from my clients when the project wraps up. That way, they won’t forget, and my deliverables are top-of-mind.

Your website will continue to develop as your business grows. You don’t need to stress about having a million web pages just for the sake of having them. Decide what’s most important to your business now, and add pages as necessary. If the idea of building a website stresses you out, let me take over! I love helping entrepreneurs build the website and brand of their dreams. Contact me today to get started!

About Âme Creatives

I’m a Showit Design Partner and SEO expert who specializes in crafting websites and branding for you: the successful female entrepreneur who is crushing business goals… but doesn’t have the branding or website to match. I’m an expert at being able to create a beautiful brand that fully represents YOU. Ready to work together? Send me a message!