While delivering a beautiful and on-brand website is important, so is creating a website that stands the test of time and continues to drive traffic and convert visitors into clients and customers—which is exactly what SEO, aka search engine optimization, is designed to do. 

Now, you do not need to be good at SEO to be an amazing designer, it IS a different skill set that takes both time and experience to develop. Still, SEO is one of those things that should be on your to-do list for both your website and your clients.

Why? While a beautiful website designed to convert their dream clients will greatly impact their business, optimizing that website will work for your clients for years to come (giving your clients the ultimate brag-about design experience).

Let’s break down the importance of SEO for designers (and your clients):

What is SEO and How Does It Impact Your Client’s Experience?

SEO or search engine optimization is how a website is found by search engines like Google, Bing, and recently, even ChatGPT and other AI tools.

The “optimization” comes from website design, user experience, keyword research and placement, behind-the-scenes descriptors like meta descriptions and alt. image descriptions, and even the web page’s structure and content itself.

As a designer, you tackle some of this naturally—for example, designing the page for the best user experience for the conversion helps SEO. But, truly optimizing a website for SEO goes beyond the surface and requires creating a solid strategy for the website to rank.

Although your clients can hire an SEO expert to optimize their website, optimizing it from the start not only gives them a better foundation for showing up on search engines but also provides additional, long-term value to having a site that works for them.

So, to simplify, it improves your client experience and gives long-lasting results that have your clients thinking about you, their website, and their results for years AND make you their go-to recommendation…

You Don’t Have to Become an SEO Expert

You already have a successful design business and your hands are likely full of client work as is—there’s no way you can fit “become an SEO expert” into your schedule, at least, not comfortably.

Instead, you can partner with an SEO directly to provide the service to your clients or white-label SEO. Unlike partnerships, which are often forward-facing, white-label SEO services are umbrellaed under your current services.

How Does White Label SEO Work for Designers?

The white-label contractor or business completes the work with little to no interaction with your clients (which means you’re not introducing and trying to manage a “team member”), and your clients still get the same results—a fully SEO-optimized website at launch.

Since you’re not bringing on a new team member, you can discuss different ways of communicating and sharing information with your white-label SEO. 

As for pricing and integrating it into your current packages or offer suite, you can build it in or add it as an additional optional service as leads come in. White-label contractors will provide you with their prices and a suggested rate at which to charge your clients for the services.

The Importance of SEO for Designers: How to Start Improving Your Client Results 

Yes, SEO is important for designers, but it’s not only because they need to make the most of Google Search—but because your clients should, too.

If you want to provide SEO services for your clients and improve your client results and experience through white-label SEO, book a consultation and find how it best fits into your offer suite here.