Branding

A brand is more than just a logo or a tagline; it’s a dynamic entity that defines your company’s identity, values, and reputation. Whether you’re a startup looking to establish your brand from scratch or an established business seeking a refresh, the inevitable question arises: Should you hire a professional branding expert or take the […]

There are so many things that go into creating a strong brand. Some things you might not even think of! That’s why I always recommend business owners hire a branding professional, but that’s a different story. Brand assets are one of those things you don’t realize you need. Put together, they create a powerful brand. […]

What’s the best way to communicate your brand values, mission, and goals to your potential clients? It’s all about the effectiveness of your visual identity. Your business’ visual identity sends your audience quality signals about who you are, the services you can provide, and what your business represents.  Many would consider this branding, but visual […]

How should you go about making strategic decisions in your business? Defining your brand values plays a vital role in determining the best actions to take for your business. Your business will suffer long-term when it lacks brand identity and principles guiding your decision-making.  Brand values aren’t exclusively related to the visual side of your […]

Is your branding enough to get you noticed? Business owners often neglect the importance brand visibility has on their growth. If you have weak, boring, or otherwise ineffective branding, people aren’t going to give you the time of day.  Your branding strategy influences two core aspects of your business: SEO strategy and website design. Successful […]

Imagine having this amazing website built, your client journey is just right, your story is told – it’s everything you could imagine and more. What comes next? What do you do after your site is built and your offers are up? It’s time to launch your website. Launching doesn’t need to be anything extravagant or […]