SEO

AI has been a hot topic in the world of entrepreneurship for a few months now. The tool certainly has strong opinions about it.  I usually fall on the side of understanding the capabilities and integrating parts of it into my business. Considering it’s a tool, there are definitely ways it can benefit your business. […]

Is your branding enough to get you noticed? Business owners often neglect the importance brand visibility has on their growth. If you have weak, boring, or otherwise ineffective branding, people aren’t going to give you the time of day.  Your branding strategy influences two core aspects of your business: SEO strategy and website design. Successful […]

What’s the most underutilized tool in SEO? In my opinion, it’s backlinks. If you know anything about SEO, you know that even small changes can make a huge difference in traffic. A successful SEO strategy doesn’t depend solely on keywords and website optimization! Making backlinks part of your SEO strategy is a small change that […]

Optimizing your website to generate more leads as a service provider seems like the best starting point when growing or expanding your business online. Service providers typically believe that the best way to do so is by adding a pop-up for their opt-in or a “sign-up here” button on their homepage, sadly, that’s not quite […]

After all the keyword research and website optimization, you’re probably wondering what else you can do to enhance your SEO. After implementation, improving your SEO strategy relies on analyzing metrics and monitoring performance. Many SEO tips for beginners fail to mention how critical tracking your metrics is.  There are tons of user-friendly SEO tools and […]

If you need some convincing why focusing on SEO is important for business, you’ve come to the right place! If you want your business to have an online presence, then you need to invest in SEO. SEO in marketing isn’t too complicated, but it can be intimidating for some business owners. It is very relevant […]