Are you a wedding photographer looking to create more content your clients will love? Then you’ve come to the right place! Blogs are one of the best ways to meet your clients where they’re at — whether they’re planning their dream wedding on Pinterest or ready to book for their upcoming nuptials. 

These wedding photographer blog post ideas are great for both experienced photographers and those new to the industry (or blogging) and are designed to help you connect with your dream clients wherever they are!

Blog Post Ideas for Wedding Photographers Your Clients Will Love

Starting a blog or simply coming up with ideas puts a lot of pressure on you as a photographer — and many photographers only have a blog to publish their portfolio, but it’s also a place to start building authority and trust with your future clients.

For example, rather than a blog post filled with images from a specific wedding or engagement shoot, you can opt for a blog post sharing poses for couples or tips for a better experience. All things your audience is interested in aren’t related to one specific wedding.

This list of blog post ideas for wedding photographers won’t just tell you to add another portfolio piece; they’re posts that will continue to thrive and drive traffic to your website even as trends change year over year:

#1. Tips for Picture-Perfect Wedding Moments

I love this blog post idea because it’s a great opportunity to bring in some of your favorite shoots and poses from couples. You can focus on poses, preparation, or even picking the best places for your shoot.

#2. My Favorite Wedding Venues to Shoot at in [Your City]

As a wedding photographer, you have two goals when it comes to SEO: you want to rank for your target keywords and locations.

Listicle-style blog posts based on your top recommended venues and spaces local to you can help you build trust with your couples (thanks to helping with planning) and build your local SEO (by creating content around areas you serve).

#3. Top Questions To Ask When Hiring a Wedding Photographer

You should always try to answer questions before they’re asked, and this is exactly how you can do it! Create a guide to hiring a wedding photographer, including what to ask, what to look for, and how to find the right fit (ideally, YOU).

#4. A Day in the Life of a Wedding Photographer

While there is still value in creating a “day in the life” of a wedding photographer when it comes to SEO, it’s not usually as valuable as using something location-specific or that solves a specific problem. However, this blog post provides transparency to your audience and builds trust so they are ready to buy or book.

#5. What to Expect After Booking Your Wedding Photographer

A “what to expect” blog post sharing a general timeline from discovery, booking, and photo delivery for reference with your couples. This is a great opportunity to set expectations early and showcase some of your photography preferences (like shooting in the morning or night, beaches, etc).

#6. The Most Popular Wedding Photography Style in [Current Year]

Share the current popular photography trends and styles you offer your clients. If you have a distinct editing style (or styles), this is the time to showcase it!

You can also take the opportunity to recommend other photographers for styles you don’t do or clearly state that it’s not within your comfort zone (again, setting expectations before they book).

#7. Most Common Mistakes and Misconceptions Couples Make When Booking a Wedding Photographer

Time to share the common mistakes or misconceptions couples tend to experience or do when planning their wedding and wedding photography. This could be as simple as not organizing time for photos after their ceremony or expecting images immediately after their wedding (or worse, expecting raws).

#8. Best Wedding Moments From [Add Descriptor] Weddings

I’m sure you have moments and photos from weddings in the past that stick with you today — and this is the place to showcase them. Do you have a soft spot for the moment the couple walks down the aisle? Maybe it’s when they’re cutting the cake? Whenever it is, share it on your blog!

#9. Top Ideas to Give Your Wedding Photos More Personality

Your clients are coming to you to capture a special moment in their lives — why not share how to make it more personal? Write a few blog posts sharing some of the past shoots where couples bring in a touch of personality or your own recommendations for making it more personable.

#10. Top Fall Engagement Shoot Locations in [Your City]

If you’re offering engagement shoots as a service, you should mention it on your blog, too! Use blog posts similar in theme to the ones you would for wedding photos and venues but styled for an engagement shoot. 

My top recommended way to introduce them to your readers (and potential clients) is to cover some of your favorite locations for engagement shoots in the areas you serve — or are willing to travel to.

#11. What to Do With Your Wedding Photos After Your Wedding

The benefit of having a blog is connecting with your audience in all phases of your funnel. You have couples coming to you for engagement and wedding shoots, and then you have couples who have already worked with you and now need a little guidance on what to do with their images.

This is a great opportunity to keep them in your circle and provide a higher-level client experience by sending the post as a resource after image delivery or adding passive income by mentioning your affiliates within the post.

Why Should You Blog as a Wedding Photographer?

Blogging is a long-term marketing strategy to improve visibility, attract and convert new leads, and connect and nurture existing community members. With blogging, you have a resource to share across platforms and another space for potential clients to learn more about you and why you’re the photographer for them.

Plus, blogging is a key part of building a sustainable SEO strategy — even as a wedding photographer. SEO, or search engine optimization, is how Google (and other search engines) put you in front of their users in search results.

Are you ready to start seeing long-term results and start attracting more aligned clients? Book a discovery call and see if SEO is right for you — book your call.

About Âme Creatives

I’m Kelli, an SEO Strategist & Showit Web Designer — I’m on a mission to help female entrepreneurs (like you)  have a purpose-driven, strategically optimized website that helps you be SEEN, HEARD, and PAID. It’s about more than just pretty websites, keywords, and first-page status; it’s about giving your brand the spotlight it deserves by bringing in your ideal audience organically. Ready to take the next step? Send me a message!