Have you ever wondered why some businesses seem to land on Page 1 of Google so easily, while your website feels like it’s stuck in the background?
It’s not because their websites are fancier or because they’ve spent thousands of dollars. It’s because Google “understands” their websites better.
And here’s the thing: It’s not magic, and it’s not luck. It’s about sending Google the right signals—helping it see your site as helpful, relevant, and trustworthy for people searching for businesses like yours.
In this blog, we’re going to talk about 3 things your website needs to start climbing closer to Page 1 of Google. No redesigns or overwhelming tasks—just a focus on what matters most.
Why Does Google Care About Certain Websites More?
A matchmaker’s job is to connect people who are truly meant to be together. They listen to what someone is looking for, understand their needs, and then introduce them to the perfect match.
Google works the same way. When someone searches “wedding photographer in Denver” or “yoga classes for beginners,” Google is the matchmaker connecting them to the most compatible, helpful website.
But just like in matchmaking, compatibility requires clear communication. If your website doesn’t send strong signals about who you are, what you offer, and why you’re the perfect fit, Google might set its sights on someone else.
So, how do you make sure your website stands out as the perfect match? Let’s break it down.

1. Your Website’s “Google Introduction” – Meta Titles and Descriptions
Let’s start with first impressions. Imagine meeting someone who seemed amazing in their profile bio, but when you showed up to the first date, they were nothing like they described. That’s how visitors (and Google) feel if your meta info and website don’t align.
When someone Googles a term related to your business, the very first thing they see isn’t your website—it’s your meta title and description in the search results.
Think of these as your website’s elevator pitch. It’s your chance to introduce yourself to both Google and potential visitors in just a few words. The better your introduction, the more likely someone is to click.
Why this matters:
If your meta titles and descriptions are vague, outdated, or missing entirely, Google (and your audience) won’t know why your website is relevant—and they won’t bother clicking through. It’s like showing up on a dating app with no bio and expecting a swipe right.
What to keep in mind:
- Title Tags: These are the headlines Google shows in search results for each page on your website. Every page should have a unique, descriptive title tag that includes key phrases your audience might be searching for. For example:
- Instead of “Home,” use something like “Austin Wedding Photographer | Timeless and Elegant Images.”
- Meta Descriptions: These are the short blurbs under your title tag that tell searchers (and Google) what the page is about. Meta descriptions should clearly summarize the page, be written in a natural tone, and include a call-to-action.
- For example: “Award-winning wedding photographer in Austin specializing in timeless, elegant images for modern couples. Schedule your consultation today.”
- Match Your Meta Info to Your Page Content: Your website content should match the promise of your meta title and description. For example, if your meta description says you’re a luxury event planner, your homepage should immediately show your high-end, polished vibe.
Example:
Think of your meta info like the introduction on a first date. If someone says they’re a world traveler but shows up to dinner with no stories or proof of adventures, you’d feel misled. Your meta details should set the tone for what visitors will find on your site—and then your content should deliver on that promise.
2. A Website That’s Easy to Navigate and Enjoy
Google doesn’t just care about what you say—it also pays attention to how people interact with your site.
Here’s why: If someone clicks on your website but leaves after a few seconds, Google assumes they didn’t find what they were looking for. But if people stick around, visit multiple pages, and take action (like filling out a form), Google sees that as a sign your site is helpful and valuable.
What this looks like in real life:
- Can visitors quickly find the information they need?
Is it easy for them to locate your services, pricing, or contact details? Or are they clicking around, trying to figure out where to go?
- Is the content overwhelming or confusing?
A cluttered homepage with too much information can leave visitors unsure of where to start. Instead, guide them toward the next step, whether that’s learning more about your services or scheduling a consultation.
- Are there clear calls-to-action?
If it’s not obvious how to contact you, book a call, or request a quote, potential clients might leave without taking action.
Why this matters:
When your website is easy to use, visitors are more likely to stay longer and engage with your content. Google notices this and rewards you with better rankings because it sees your site as a helpful resource.
Example:
Think of your website like a well-designed store. If customers can easily find what they’re looking for and check out without any confusion, they’ll stick around—and likely return. The same goes for your website.
3. Content That Builds Trust and Authority
Google loves websites that make visitors feel confident and informed. And content is the backbone of that trust. It’s not just about looking good—it’s about having enough content to show Google (and visitors) that you know what you’re talking about and can help solve their problems.
What Google looks for:
Enough Content to Answer Questions: Think about what potential clients are searching for when they land on your site. Are you answering their questions clearly? For example:
- A wedding planner might explain their process in detail on their services page.
- A yoga instructor might have a FAQ section answering common questions like, “Do I need to bring my own mat?” or “What’s the difference between beginner and advanced classes?”
Natural Keyword Use: Weave key phrases into your content in a conversational way. For example, instead of forcing “Austin wedding florist” into every sentence, use it naturally:
“As an Austin wedding florist, I specialize in timeless bouquets designed to match your unique vision.”
Helpful and Fresh Content: Consider adding blog posts or resources that solve your audience’s pain points, like:
“5 Tips for Stress-Free Wedding Planning” or “Beginner Yoga Poses You Can Do at Home.”
Why this matters:
The more useful and relevant your content is, the more likely Google is to recommend your site to people searching for your services. It also helps build trust with visitors—they’ll leave your site feeling like you’re the expert they’ve been looking for.
Example:
Imagine meeting someone who’s great on paper but won’t answer basic questions in a conversation. You’d walk away, right? Your website works the same way—if your content doesn’t provide enough detail, people (and Google) will look elsewhere.
Why These 3 Things Are Easier Said Than Done
If these three things sound simple, it’s because they are—on the surface. But getting Google to fully “understand” your website takes more than quick fixes.
This isn’t about tricking Google or following a one-size-fits-all checklist. It’s about creating a strategy that aligns with your unique business, your audience, and your goals.
And while it’s possible to DIY parts of this, most businesses need a more thoughtful approach to get lasting results. That’s where I can help.
Let’s Make Your Website Work for You
You don’t need to be a tech expert or completely redesign your site to start seeing results. By focusing on what Google needs—clarity, a great experience, and valuable content—you’re already moving in the right direction.
If you’re ready to help Google see your website for the incredible resource it is—and start connecting with more dream clients—I’d love to help.
Book a free discovery call today, and let’s talk about how to create a strategy that gets your business noticed.
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