Imagine having this amazing website built, your client journey is just right, your story is told – it’s everything you could imagine and more. What comes next? What do you do after your site is built and your offers are up? It’s time to launch your website. Launching doesn’t need to be anything extravagant or difficult, the key to build momentum and keep that momentum going!
Here’s what you need to know to build momentum for your website launch:
How do You Create a Successful Launch?
Tell your story. Share the reason behind your site, why you’re serving the audience you serve, what your offers mean to you. Take your audience on a journey that introduces them to your new site and offers. Put a face to the name by scheduling interviews or going live – be proud of your brand and your business.
The most successful website launches are from business owners that are proud to share their journey and their offers. Of course, that’s not the only way to create a successful launch or build momentum.
Simple Ways to Build Momentum for Your Launch
Sometimes you need to go beyond simply sharing your story or journey to gain momentum for your website launch. Here are a few ways that you can build momentum and attract your audience:
- Partner with someone who shares the same kind of audience. Partner through a specialty service or collab on social media media during your launch period.
- Have a special offer that is only available during your launch. For example, $50 off service if booked within 7 days of launch week
- Share behind the scenes previews leading up to your launch to build anticipation.
- Brainstorm unique website launch announcement ideas. Pair up with a holiday, offer a fun giftcard, etc.
- Generate blogs that will be ready at lauch to start generating organic traffic through SEO (search engine optimization).
How Does SEO Affect Your Website Launch?
Websites have two main types of SEO (search engine optimization) that affects how their website performs online: website SEO and blog SEO. Website SEO refers to your main pages, such as Home, Contact, Services, etc. while blog strictly refers to your blog content. Both play a pretty important role in your website launch.
SEO is how your website is found in search engines, like Google, and generate the long-term organic traffic. Your launch is the foundation of your SEO and how you’ll begin to build up that traffic. You can learn the specifics of SEO using my free Brand Visibility Checklist.
Just remember that although it’s important at launch, you won’t always see the results right away – it takes time!
How Do You Maintain Momentum Post-Launch?
This is going to be different for every business as your audience is going to interact differently with different launch methods. Focus on creating a successful first launch and analyze what worked and what didn’t to create a strategy plan for maintaining momentum post-launch.
Âme Creatives is unique in the aspect that we provide a launch guide to plan your website launch and build that momentum after working on a website together. If you would like to learn more, don’t hesitate to reach out!