You’ve probably heard of Google Analytics if you own (or are thinking of owning) a website for your business. Whether you heard a bunch of fancy jargon or you’ve deep dived into your analytics account, we’re going to break down Google Analytics to help you understand the basics – and what (and why) tracking your analytics is important for your online business.
What is Google Analytics?
Google Analytics is a free online analytics application that allows you as the owner of a website to measure and track your user and performance analytics.
What Does Google Analytics Do?
Google Analytics measures different performance aspects of your website, such as:
- Users on your website
- Pages visited
- Actions taken
- Time spent on site
- Where your traffic is coming from
And much, much more. Depending on how well you can navigate and understand Google Analytics, the more you can do. For example, you can track where your visitors are coming from, what they’re doing on your site, and if they’re converting to sales or clients.
Who is it for?
Google Analytics is specifically designed to help all website owners check their analytics, but it’s become a useful tool for online businesses to track their marketing efforts and organic performance. All online businesses can find useful information in Google Analytics including service based businesses, ecommerce, influencers, and even bloggers.
What Are The Standard Analytics?
When you log into your Google Analytics account and view your dashboard, you’ll see four analytics: users, sessions, bounce rate, and session duration. If you’re using the GA4, your dashboard may look a little different. But, these four analytics refer to the visits and a brief overview of the visit someone makes on/to your website. Let’s break down what these metrics tell you:
- Users: The number of people initiating a session on your website. AKA the number of people visiting your site, both new and returning.
- Sessions: The number of times your website is visited or re-opened. Each time a user visits your website, it counts as a singular session. It does NOT start a new session when they visit a new page.
- Bounce Rate: The percentage of all sessions on your site in which users only viewed a single page on your website.
- Session Duration: How long a user’s session lasts on your website.
Users and sessions are a great way to determine how much traffic your website is getting, while bounce rates and session duration are great ways to determine if the content is what they were looking for.
Of course, you can dive deeper into what it all means, but for that I highly suggest signing up for our free 3-day brand challenge launching in April.
Why is it Important to Use Google Analytics for Your Business?
Google Analytics provides metrics that allows you to take an objective look at the performance of your business online – and how that traffic (or lack of traffic) is translating into conversions. You can also determine the failure/success of marketing campaigns, organic marketing, and which platforms are driving the most traffic.
When you’re able to determine what is currently working in your business – and what’s not – you’re able to change your tactic and invest your time and money in what will provide the best results.