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5 Things You Need To Know For Showit Website SEO

5 Things You Need To Know For Showit Website SEO

SEO stands for Search Engine Optimization and is a marketing tool that relies on using keywords to ensure your website is at the top of search results for certain phrases when searched in popular search engines – like Google, Yahoo, or Bing. It’s essentially a strategy that puts your website in front of your target audience naturally, rather than through paid marketing.

It’s important to optimize your website and content to make sure you’re being indexed correctly by search engines so your site will be displayed as a result of related search terms. How do you do this? By using the SEO tools Showit has available in your website backend:

Showit SEO Tools

Showit breaks down their SEO options into two categories: Page SEO Settings and Website Content SEO Settings. Both can be accessed in your Showit App Dashboard on your right-hand side under “SEO SETTINGS.” Within these categories, there are five specific tools that you need to know about to ensure you’re optimizing your pages to the fullest extent:

Showit Dashboard "SEO SETTINGS"
Showit Dashboard “SEO SETTINGS”

Page SEO Settings

#1: Page Title – This is the title of your web page and is very important as it describes the page content and typically shows up as the search result. You’ll want to make sure your title is concise and targeted towards the keywords of your brand and the purpose of the given page. Although it can be longer, Google only shows 60 characters of the title.

#2: Meta Description – Your meta description is the description of your page and is shown as a small paragraph underneath your title in search results. This description is meant to describe the contents of your page as well as encourage viewers to click through to your website. 

#3: Share Image – Your share image (also known as a featured image on other platforms) is the image that will appear when the link to the page is shared or appears elsewhere on the web. Your share image should be both on-brand and related to the page. 

Website Content SEO Settings 

#4: Text Content – Search engines rely on HTML Text Tags to index how your page is structured as well as your content. Your Text Tags include <h1> headings (main headings), <h2> headings, <h3> headings (less important), and so on. Showit actually automatically applies Text Tags based on the Font design settings you are using! Luckily, if you’re working with a template, Text Tags are already applied, you just need to plug in your content.

#5: Images and Media – When you’re previewing (clicking on) an image in your Showit page backend, you’ll see there are options to add an SEO Title and Description. These are used as the title and alt. Tags for SEO purposes for an image on the page. This helps search engines index the file (and your overall page) rather than guessing based on random image names – like img_3143.jpg.

SEO and Your Showit Website

Implementing good SEO practices on your website is time-consuming and tedious. Showit tries to make it as easy as possible, but you’ll still have a little work to do! Still, you’ll want to make sure you’re doing your best as organic traffic to your website from people discovering your content through Google rather than active or paid marketing is helpful in long-term sustainability.

If you’re ready to structure your website for SEO, sign-up for updates regarding the launch of Her Soulful Brand Shop here.