Branding

A common misconception when it comes to rebranding is that all you need to do is update your brand colors and fonts – and sometimes even swap up your logo – to feel “realigned” with your business. This is actually what we, as brand strategists, consider a brand “refresh” vs. a rebranding. While a refresh […]

Most email experts will tell you that you need a lead magnet – affectionately dubbed a “freebie” by most – to generate new email subscribers consistently, and I have to agree. Lead magnets attract potential clients that are interested in the services or products you offer, but are unsure if they’re ready to commit to […]

While social media platforms typically have the focus when planning your marketing, depending on your area of expertise and comfortability level it might be easier for you to focus on the type of social media marketing you use. Types of social media marketing refers to the actual type of content you create vs. the platform […]

Before we get started, let’s cover what I mean by branding – it’s not just your logo. When I reference branding, I’m talking about your “brand.” The way your business presents itself, your messaging, the audience you’re attracting, your business’s personality. While this does include your logo, it’s not JUST a logo. The reason I […]

One of the ways your brand attracts your ideal client is through your colors – but, what’s the strategy? It’s time to skip over the most obvious answer (using your favorite colors or colors you picked from your competitors) and think about the colors you need to use. And before you get stressed out over […]

Who wants homework? No, seriously – raise your hands high! If you’re here, there’s a good chance that you don’t know what a core value is or what your brand’s core values are… but, luckily, there’s an easy solution. Today, I’m on a mission to help you identify and clearly define your brand’s core values […]